If you are just in the beginning stages of looking for a business to start, one of the best places to look is what I call the “Too Area“. You have heard it said before, “look for a need and fill it”. So in your exploration of trying to decide on a business to get into, you want to look around and find things that are in demand, but are too difficult, too dirty, too complex, too expensive, too dangerous, too embarrassing, too fragile, too big, too small, too ugly, too impractical, too far away, too tall, too short, to smelly and the list goes on and on. Obviously there is a wide range of options when thinking about starting a simple small business. However, almost every new business begins this way even though they may not realize it.