Month: January 2015

  • 4 Of The Biggest Secrets to Getting New Customers and Clients

    4 Of The Biggest Secrets to Getting New Customers and Clients

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    We’d like to think that everyone makes sound, well-reasoned choices regarding purchasing products and services. But in reality, people are complicated, and so are the emotions that drive them. Marketers and scientists study how emotion and motivation influence behavior, and in the process uncover ways to influence buyers by appealing to their negative emotions, fears, and insecurities. The results are tools, neutral and harmless until used in the wrong way, and despite the possibility of exploitation, these tools can be used to increase customer satisfaction and repeat business.

    Preying on people’s weaknesses and fears to sell your products is unethical. But if you’re solving real problems for them, instead of lying and stealing their money, you can use even negative emotions to improve life for your customers and yourself. But remember, your customers are your most important resource, and alienating them by marketing negative emotions the wrong way is a real possibility. Make sure you understand your customer’s pain points, and find real ways to solve their problems; don’t trick or deceive your most valuable assets, cherish and care for them, and watch them bloom into loyal repeat customers. With this in mind, let’s look at how understanding your customers’ negative emotions, and formulating a useful response, to increase your sales.

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  • 5 Psychological Ways to Help Price Your Products and Services

    5 Psychological Ways to Help Price Your Products and Services

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    One of the most difficult situations many novice marketers and business-people of all kinds are faced with is how to price products and services. Charging too much will hurt your bottom line and reduce your profits, but so will charging too little. Finding the right price to charge can be tricky, but multiple studies have been conducted to help find the best way to price products and services, revealing a number of useful insights about the human mind in the process.

    Understanding how customers view the price and value of your products, and using proven pricing strategies, can help take the guesswork out of pricing and selling your products and services.

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