Choosing style over substance could doom your business website
If you’re considering building a business website, you might have wondered what style you should use. Should you go with bright colors and animated graphics that give a feeling of fun and freshness? Or abstain from unnecessary distractions, using somber tones of blue and grey to denote a serious, professional appearance?
Do a Google search on the subject and you’ll quickly discover that everyone has an opinion on the matter. As a website designer who’s spoken with many clients and has built my fair share of websites over the years, here’s my advice: the “style” you choose ultimately matters far less than its speed and ease of use. Read on and I’ll explain why, as well as provide a couple examples and exceptions to the rule.