The Best Style of Website For Your Business

Choosing style over substance could doom your business website

Nice looking header, but unneeded animations and way too much content on the homepage bring down.

If you’re considering building a business website, you might have wondered what style you should use. Should you go with bright colors and animated graphics that give a feeling of fun and freshness? Or abstain from unnecessary distractions, using somber tones of blue and grey to denote a serious, professional appearance?

Do a Google search on the subject and you’ll quickly discover that everyone has an opinion on the matter. As a website designer who’s spoken with many clients and has built my fair share of websites over the years, here’s my advice: the “style” you choose ultimately matters far less than its speed and ease of use. Read on and I’ll explain why, as well as provide a couple examples and exceptions to the rule.

Read more ...