Category: Business Strategy

Do I Need a Business Website?
The Hidden Dangers of Marketing on Other People’s Sites
Imagine you’ve worked for over a decade to build your business’ reputation and brand awareness. Then, one day, somebody you’ve never even spoken to decides to take it all down as a punishment for some minor infraction, then refuses to hear your appeals or even listen to you. Some business owners don’t have to imagine – they’ve already lived through it, and have the scars to prove it. If you’d like to learn how to protect your business from a similar fate, then read on.
A Story of Hope and Loss
Meet Hope (not her real name, obviously). Hope had started her small business over 10 years ago armed with little more than a couple of dogs and a dream. She began by paying a company to allow her to post her adoptable puppies on their website. Not long after, she was building a solid reputation for supplying healthy, happy puppies to loving families, and earning many glowing reviews from delighted parents in the process. Thanks to her positive reviews on the adoption website, people from all over the US felt comfortable adopting from her. Things were going great, and looked to be improving all the time. Then it all came crashing down.
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November 15, 2018
5 Steps to Becoming the Master of Your Domain (Name)
Don’t Take Chances With Your Business’ Online Presence
Your domain name is like the deed to your property, except in this case it is your business’ online presence, as well as its headquarters on the Internet. Castlewood Studios has helped scores of businesses of all kinds sell products and services online, and over the years we’ve battled time and time again with issues related to lost, expired, or forgotten domain names. Sometimes we could help our clients regain control, but other times even we couldn’t do anything to help, and their businesses lost revenue and resources as a result. In an effort to help your business avoid such costly mistakes, we’ve put together a list of five things you need to know to keep control of your domain name.
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October 8, 2018
What Is Split Testing (A/B Testing) In Marketing?
*This post was originally published on CastlewoodStudios.com, and is republished here with permission.
From those promoting global corporations down to those crafting ads for the smallest businesses, advertisers of every size know that choosing the wrong words, colors, or images can harm the effectiveness of a particular advertisement, potentially scaring away the very people they’re trying to entice. For this reason, advertisers spend a great deal of time, money, and effort trying to make sure their ads are as effective as possible.
But how can you know beforehand if your ads really will be effective, and not just a waste of time? By testing their ads against one another in a process called multi-variant testing, split testing, or A/B testing.
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September 8, 2016
How To Create A Facebook Business Page
How To Use Facebook To Market Your Business: Part 1- Setting Up Your Business Page
For many individuals, Facebook is the greatest thing ever invented. Others think it’s an utter waste of time. But regardless of how you personally view it, the truth is Facebook has grown into a powerful tool for marketing businesses of all kinds. With over 1.5 billion people actively using Facebook each month, it’s a great platform to reach audiences and customers you’d never encounter otherwise, and learning how to use it to promote your products and services might just give your business the marketing boost you’ve been looking for.
In this article, we’ll show you how to create a Facebook Business page from beginning to end, and when we’re done, you’ll know everything you need to create your own Facebook Business page in just a matter of minutes, no matter how familiar you are with computers or online marketing. Of course, simply setting up your account merely scratches the surface of what Facebook can do for your business, since it also offers one of the best online-marketing systems currently available, but we’ll cover that in a future article.
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February 4, 2016
Review of “How to Get Rich” by Felix Dennis
Blunt, Yet Sharp
Bluntness is the first word that comes to mind as I begin this review, and it’s the best part of this book. I like it, I try to use it, and I appreciate others who don’t waste time getting to the point. Mr. Dennis is very blunt and direct. The founder of Maxim magazine and publisher of about fifty other magazines, he started from nothing. Today, he estimates his net worth is between 400 and 900 million dollars. While that’s a big gap in his estimated figures, one thing is certain; he more than qualifies to be in the “rich” category.
The worst thing about this book is the title. I turned the book face down and hid it in a drawer as I was reading it. I am sure that if any of my friends saw the title, they would laugh at my naivety and gullibility for thinking a book would help me become rich. I would not have even picked this book up off the shelf had it not been for someone’s recommendation, who said it is really about the focus, determination and discipline needed to start and grow a simple small business into a successful one.
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June 25, 2015
Starting a New Business: How to Form an LLC in 1 Afternoon
We recently needed to form an entirely new company from scratch. Being entrepreneurs, and having limited spare time, we needed a way to do it as quickly and efficiently as possible. In the end, we were able to do everything, from verifying our business’ name to obtaining a tax ID to registering with the Secretary of State, all in one afternoon.
Of course, you shouldn’t create your own LLC in one afternoon unless you’ve already put in a great deal of time and thought. That said, we’d like to show you it’s actually much quicker and easier to form an LLC than you might think. We’ve laid out our experiences below in hopes that it helps others interested in forming an LLC understand the process, and to show just how quickly and easily it can be done.
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April 16, 2015
Customer Conversion Ratio—The Number Businesses Live and Die By
Image courtesy of stockimages at FreeDigitalPhotos.net
How Much Do Your Customers Cost?
On average, how many people visit your store, website or place of business without buying anything? How much time and effort must you spend on each new prospect before they become a client? Once they become a customer, how often will they buy, and how much? How long will they continue to buy from you? How much does it cost you to win a new customer over, or to keep an existing one?
As a small business owner, you must know the answers to these questions in order to make intelligent marketing and advertising decisions. Before you spend valuable time and money trying to attract new clients, you’ll first need to determine how much it will cost to actually acquire them. Not only that, but you’ll also need to calculate the average lifetime value (or income) that new client or customer will ultimately generate. Why? Because understanding how to effectively focus your marketing and advertising dollars could make the difference between cost-effectively attracting new clients or foolishly squandering precious resources.
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March 27, 2015
How Understanding Return On Investment Could Save Your Business
Although accounting may be your least favorite thing about running a small business, there are a few simple mathematical rules you absolutely must understand to be successful in the business world. These rules are used time and again, and influence decisions that might drastically affect your business.
One of the most important mathematical formulas for businesspeople to understand is how to calculate return on investment, or ROI. Having a firm understanding of how return on investment works could save your project or business untold money and time, and possibly make the difference between success and failure.
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March 3, 2015
4 Of The Biggest Secrets to Getting New Customers and Clients
We’d like to think that everyone makes sound, well-reasoned choices regarding purchasing products and services. But in reality, people are complicated, and so are the emotions that drive them. Marketers and scientists study how emotion and motivation influence behavior, and in the process uncover ways to influence buyers by appealing to their negative emotions, fears, and insecurities. The results are tools, neutral and harmless until used in the wrong way, and despite the possibility of exploitation, these tools can be used to increase customer satisfaction and repeat business.
Preying on people’s weaknesses and fears to sell your products is unethical. But if you’re solving real problems for them, instead of lying and stealing their money, you can use even negative emotions to improve life for your customers and yourself. But remember, your customers are your most important resource, and alienating them by marketing negative emotions the wrong way is a real possibility. Make sure you understand your customer’s pain points, and find real ways to solve their problems; don’t trick or deceive your most valuable assets, cherish and care for them, and watch them bloom into loyal repeat customers. With this in mind, let’s look at how understanding your customers’ negative emotions, and formulating a useful response, to increase your sales.
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January 29, 2015
5 Psychological Ways to Help Price Your Products and Services
One of the most difficult situations many novice marketers and business-people of all kinds are faced with is how to price products and services. Charging too much will hurt your bottom line and reduce your profits, but so will charging too little. Finding the right price to charge can be tricky, but multiple studies have been conducted to help find the best way to price products and services, revealing a number of useful insights about the human mind in the process.
Understanding how customers view the price and value of your products, and using proven pricing strategies, can help take the guesswork out of pricing and selling your products and services.
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January 24, 2015