The Hidden Dangers of Marketing on Other People’s Sites

Imagine you’ve worked for over a decade to build your business’ reputation and brand awareness. Then, one day, somebody you’ve never even spoken to decides to take it all down as a punishment for some minor infraction, then refuses to hear your appeals or even listen to you. Some business owners don’t have to imagine – they’ve already lived through it, and have the scars to prove it. If you’d like to learn how to protect your business from a similar fate, then read on.
A Story of Hope and Loss
Meet Hope (not her real name, obviously). Hope had started her small business over 10 years ago armed with little more than a couple of dogs and a dream. She began by paying a company to allow her to post her adoptable puppies on their website. Not long after, she was building a solid reputation for supplying healthy, happy puppies to loving families, and earning many glowing reviews from delighted parents in the process. Thanks to her positive reviews on the adoption website, people from all over the US felt comfortable adopting from her. Things were going great, and looked to be improving all the time. Then it all came crashing down.
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