The Hidden Dangers of Marketing on Other People’s Sites
Imagine you’ve worked for over a decade to build your business’ reputation and brand awareness. Then, one day, somebody you’ve never even spoken to decides to take it all down as a punishment for some minor infraction, then refuses to hear your appeals or even listen to you. Some business owners don’t have to imagine – they’ve already lived through it, and have the scars to prove it. If you’d like to learn how to protect your business from a similar fate, then read on.
A Story of Hope and Loss
Meet Hope (not her real name, obviously). Hope had started her small business over 10 years ago armed with
“Bake A Dog A Bone”- Starting a Pet Treat Business
There are lots of “get rich quick” books and programs available claiming you’ll live on a beach the rest of your life, sipping margaritas and admiring sunsets, if you buy their program or book. Of course, no book will make you instantly wealthy — it takes planning, hard work, and even a little luck to run a successful business, not just aggressive marketing and unproven schemes. Among the many books that promise to show you how to run a successful business, most are garbage; only a few offer anything actually useful. So how can you tell which books are best? Sometimes, you just have to take a chance. So that’s exactly what we did.
Recently, we purchased “Bake a Dog a bone”, by Chris Trombley and Doug Bertram. Billed as a “Step-By-Step Resource Guide To Earning A Six-Figure Income In The Pet Industry”, their book promises to “Reveal Easy-To-Follow Secret Tactics That Could Help You Fetch Your Own Share Of The $65 Billion Dollar Pet Industry… Starting From Scratch On A Shoe-String Budget“. But does it really offer such amazing insights, or is it just another cash-grab by greedy business people?