Ever heard of a little something called “Pinterest”? If you haven’t, just know that it has rapidly become a big deal in the business world, with even companies like McDonald’s and Wal-Mart using it to promote their interests. Essentially, it’s a visual search-engine, as well as something of a poster-child for online marketing. But it’s not just another trendy social media company; it’s a giant, and it’s getting bigger and stronger every day.

Created in 2010, by September 2015 Pinterest had already surpassed 100 million active monthly users, and was valued at more than $11 billion dollars! With that kind of growth, it’s no surprise that businesses of all kinds and sizes are rushing to “pin” their products, services, and brands to the hearts and minds of Pinterest users all over the globe. So the only question left is: why aren’t you?

Maybe it’s because you’re not familiar with Pinterest, and creating and using an account seems intimidating. If that’s the case, relax; it’s actually pretty easy. Sit back, crack open a refreshing beverage, and let us show you, step by step, just how easy it is to get your business on Pinterest.

Continue reading →

Simple Small Portable Business

Fotosizer – Convert all your pictures for the Internet with one click.

Fotosizer is a free program, (at this time), that has saved me and thousands of other people hundreds of hours resizing pictures to load on the Internet. It is easy to set up, easy to use and best of all there is a standard and portable version.

Whether it is uploading pictures for Facebook, Picasa, sending pictures to a friend in email or uploading pictures to your website, almost everyone these days uses digital pictures in one way or another. For businesses, this tiny program can be worth a lot in time savings.

Here is something in which many people are not aware… Continue reading →

or in other words “Your Customers Don’t Care!”

If you have been around anyone vaguely interested in marketing, you have probably heard the saying “Sell the Sizzle NOT the Steak”. Another form of this expression is “Sell the Benefits NOT the Features”. Or perhaps you have heard it put like this, “Sell People What They Want, NOT What They Need”.

Anyway you say it, it all comes down to the simple fact that people “Buy on Emotion and Justify Their Purchases Using Facts“. As a small business owner you have got to work very hard at knowing when to sell the sizzle and when to sell the steak. Trust me, you are at a great disadvantage here. This… Continue reading →