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# Simple Small Business

Run Your Small Business & Enjoy Life at the Same Time

## Sitemaps

- [XML Sitemap](https://SimpleSmallBiz.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [A Rant about the Recession, the Internet and Simple Small Business Sense](https://SimpleSmallBiz.com/a-rant-about-the-recession-the-internet-and-simple-small-business-sense/) - Even a simple small business can learn a lot from the big guys. Sears department stores posted a tiny, 4% climb in sales recently (thanks to Kmart) while at the same time Pier 1 Imports claimed an increase of sales that reached a little over 12%.
- [The Three Pillars of Simple Small Business Success](https://SimpleSmallBiz.com/the-three-pillars-of-simple-small-business-success/) - I came to realize that all simple small businesses succeeded because they recognized that success comes from not one, but three different minds.
- [The Three Columns of Simple Small Business Success](https://SimpleSmallBiz.com/the-three-columns-of-simple-small-business-success/) - Create the Work, Get the Work, and Do the Work. These three pillars each have three sub-columns in which you should be aware.
- [The Simple Small Business Seed Planting Ratio](https://SimpleSmallBiz.com/the-simple-small-business-seed-planting-ratio/) - Planting seeds is basically laying the groundwork for future business. EVERY business must do this.
- [Make Your Simple Small Business Portable with Portable Apps.](https://SimpleSmallBiz.com/make-your-simple-small-business-portable-with-portable-apps/) - Run your entire business from any computer anywhere, any time. Save a ton of money and feel secure that no lost or stolen computer, computer crash or disaster will bring your simple small business to a halt.
- [Focus and the Simple Small Business](https://SimpleSmallBiz.com/focus-and-the-simple-small-business/) - Humans naturally want to think that everything is too complex. For example, the most powerful way to be successful is to know what you want. The problem is that most people don’t really know what they want and what they are willing to do to get it.
- [Review of "Four Seasons", The Story of a Business Philosophy](https://SimpleSmallBiz.com/review-of-four-seasons-the-story-of-a-business-philosophy/) - There is a lot in this book. Mr. Sharp explains how he came to build his first motel, his first big hotel development project and how he acquired the funding for it, even when he had very little collateral himself.
- [Can Your Business Survive the Economic Slump & High Gas Prices?](https://SimpleSmallBiz.com/can-your-business-survive-the-economic-slump-high-gas-prices/) - When times get tough, it may be more important than ever to find something in which your business can become known as the best.
- [Are You a Business Owner on a Tread Mill?](https://SimpleSmallBiz.com/are-you-a-business-owner-on-a-tread-mill/) - The sad fact is, if you are running a business there will always be more than enough to do. There really is only one way to get a handle on this problem that can lead to burn out and even depression.
- [Want to Know One of the Biggest Business Success Secrets? - Systems!](https://SimpleSmallBiz.com/want-to-know-one-of-the-biggest-business-success-secrets-systems/) - Systems take a lot of the guess work out of the hands of inexperienced employees. If you have learned the hard way that cranking up the oven to Mach 10 and setting your kitchen on fire will not double the speed of baking your Super Duper cookies, then why waste time letting every employee make the same mistake?
- [Small Businesses and Customer Relations](https://SimpleSmallBiz.com/small-businesses-and-customer-relations/) - People ask themselves one of two questions when considering a purchase. How will this make my life better or how it will make my life easier? In other words "what's in it for me?"
- [3 of the 20 MUST Know Laws to Building a Successful Small Business](https://SimpleSmallBiz.com/3-of-the-20-must-know-laws-to-building-a-successful-small-business/) - One of the biggest problems people have when starting a business is what I call "Dedication Justification". Justifying what they want to do by concocting some need that really does not exist for their product or service.
- [Writing A Simple One Page Business Plan For Startup Success](https://SimpleSmallBiz.com/writing-a-simple-one-page-business-plan-for-startup-success/) - Having a simple business plan is like having a road-map, guide or cheat sheet to help you get from where you are today to where you want to be some time in the future.
- [Understanding The Difference Between Profit Margin and Markup](https://SimpleSmallBiz.com/understanding-the-difference-between-profit-margin-and-markup/) - Many people have a problem with accountants' jargon and often get confused between the terms "profit margin" and "markup" which are often bandied about freely or used interchangeably. Although these two terms are used to express different things, they are also, in fact, two different ways of analyzing the cost and profit of a product or service in your small business .
- [Do You Really Need a Business Plan?](https://SimpleSmallBiz.com/do-you-really-need-a-business-plan/) - Business plans are like roadmaps or blueprints. They provide start-up founders with a direction, and necessary information to form correct action plans to use at different stages of the business.
- [The Power of a Small Business](https://SimpleSmallBiz.com/the-power-of-a-small-business/) - Yes, the odds are against the success of a startup business. But the odds can greatly be altered in favor of the entrepreneur who is prepared with the right knowledge and actions.
- [Business Marketing 101 - Sell The Sizzle Not The Steak!](https://SimpleSmallBiz.com/business-marketing-101-sell-the-sizzle-not-the-steak/) - or in other words "Your Customers Don't Care!" If you have been around anyone vaguely interested in marketing, you have probably heard the saying "Sell the Sizzle NOT the Steak". Another form of this expression is "Sell the Benefits NOT the Features". Or perhaps you have heard it put like this, "Sell People What They
- [Entrepreneurs And The "Too" Factor](https://SimpleSmallBiz.com/entrepreneurs-and-the-too-factor/) - If you are just in the beginning stages of looking for a business to start, one of the best places to look is what I call the "Too Area".
- [Fotosizer for Small Businesses](https://SimpleSmallBiz.com/fotosizer-for-small-businesses/) - Simple Small Portable Business Fotosizer - Convert all your pictures for the Internet with one click. Fotosizer is a free program, (at this time), that has saved me and thousands of other people hundreds of hours resizing pictures to load on the Internet. It is easy to set up, easy to use and best of
- [How Your Costs Impact Your Sales](https://SimpleSmallBiz.com/how-your-costs-impact-your-sales/) - Have you ever wondered what to charge for your products? Charge too much, and nobody will buy. Charge too little, and you won't make enough to continue selling products. But finding the sweet spot when pricing your products is hard. So how can business-people determine how to price their products or determine how much to
- [How to Mark-up and Price Your Product](https://SimpleSmallBiz.com/how-to-mark-up-and-price-your-product/) - If you’re trying to decide how to price your product, or wondering how the process of marking-up an item works, read on. You’ll learn about how cost is determined, why some items sell for so much more than their cost, and how you can decide the best price to sell your product for. It’s sometimes
- [How to Market Your Small Business](https://SimpleSmallBiz.com/how-to-market-your-small-business/) - There are hundreds of ways to market businesses of any size, but for a small businesses owner or entrepreneur, it may seem impossible to find which marketing strategy will work best for you. Luckily, it's not impossible, but it does take a bit of work.Every business or product is different, but one universal rule holds
- [How to Make Money With Your Own Dog-Treat Business](https://SimpleSmallBiz.com/simple-small-bizs-review-of-bake-a-dog-a-bone/) - Review of “Bake A Dog A Bone”- Starting a Pet Treat Business There are lots of "get rich quick" books and programs available claiming you'll live on a beach the rest of your life, sipping margaritas and admiring sunsets, if you buy their program or book. Of course, no book will make you instantly wealthy
- [5 Psychological Ways to Help Price Your Products and Services](https://SimpleSmallBiz.com/5-psychological-ways-to-help-price-your-products-and-services/) - One of the most difficult situations many novice marketers and business-people of all kinds are faced with is how to price products and services. Charging too much will hurt your bottom line and reduce your profits, but so will charging too little. Finding the right price to charge can be tricky, but multiple studies have
- [4 Of The Biggest Secrets to Getting New Customers and Clients](https://SimpleSmallBiz.com/4-of-the-biggest-secrets-to-getting-new-customers-and-clients/) - We’d like to think that everyone makes sound, well-reasoned choices regarding purchasing products and services. But in reality, people are complicated, and so are the emotions that drive them. Marketers and scientists study how emotion and motivation influence behavior, and in the process uncover ways to influence buyers by appealing to their negative emotions, fears,
- [How Understanding Return On Investment Could Save Your Business](https://SimpleSmallBiz.com/how-understanding-return-on-investment-could-save-your-business/) - Although accounting may be your least favorite thing about running a small business, there are a few simple mathematical rules you absolutely must understand to be successful in the business world. These rules are used time and again, and influence decisions that might drastically affect your business. One of the most important mathematical formulas for
- [Customer Conversion Ratio—The Number Businesses Live and Die By](https://SimpleSmallBiz.com/customer-conversion-ratio-the-number-businesses-live-and-die-by/) - How Much Do Your Customers Cost? On average, how many people visit your store, website or place of business without buying anything? How much time and effort must you spend on each new prospect before they become a client? Once they become a customer, how often will they buy, and how much? How long will
- [Starting a New Business: How to Form an LLC in 1 Afternoon](https://SimpleSmallBiz.com/starting-a-new-business-how-to-form-an-llc-in-1-afternoon/) - We recently needed to form an entirely new company from scratch. Being entrepreneurs, and having limited spare time, we needed a way to do it as quickly and efficiently as possible. In the end, we were able to do everything, from verifying our business’ name to obtaining a tax ID to registering with the Secretary
- [Review of "How to Get Rich" by Felix Dennis](https://SimpleSmallBiz.com/review-of-how-to-get-rich-by-felix-dennis/) - Blunt, Yet Sharp Bluntness is the first word that comes to mind as I begin this review, and it's the best part of this book. I like it, I try to use it, and I appreciate others who don't waste time getting to the point. Mr. Dennis is very blunt and direct. The founder of
- [How To Create A Facebook Business Page](https://SimpleSmallBiz.com/how-to-create-a-facebook-business-page/) - How To Use Facebook To Market Your Business: Part 1- Setting Up Your Business Page For many individuals, Facebook is the greatest thing ever invented. Others think it's an utter waste of time. But regardless of how you personally view it, the truth is Facebook has grown into a powerful tool for marketing businesses of
- [How To Set Up A Business Pinterest Account](https://SimpleSmallBiz.com/how-to-set-up-a-business-pinterest-account/) - Ever heard of a little something called “Pinterest”? If you haven't, just know that it has rapidly become a big deal in the business world, with even companies like McDonald's and Wal-Mart using it to promote their interests. Essentially, it's a visual search-engine, as well as something of a poster-child for online marketing. But it's
- [What Is Split Testing (A/B Testing) In Marketing?](https://SimpleSmallBiz.com/what-is-split-testing-ab-testing-in-marketing-2/) - *This post was originally published on CastlewoodStudios.com, and is republished here with permission. From those promoting global corporations down to those crafting ads for the smallest businesses, advertisers of every size know that choosing the wrong words, colors, or images can harm the effectiveness of a particular advertisement, potentially scaring away the very people they’re
- [5 Steps to Becoming the Master of Your Domain (Name)](https://SimpleSmallBiz.com/5-steps-to-becoming-the-master-of-your-domain-name/) - Don’t Take Chances With Your Business' Online Presence Your domain name is like the deed to your property, except in this case it is your business’ online presence, as well as its headquarters on the Internet. Castlewood Studios has helped scores of businesses of all kinds sell products and services online, and over the years
- [Do I Need a Business Website?](https://SimpleSmallBiz.com/do-i-need-a-business-website/) - The Hidden Dangers of Marketing on Other People's Sites Imagine you’ve worked for over a decade to build your business’ reputation and brand awareness. Then, one day, somebody you’ve never even spoken to decides to take it all down as a punishment for some minor infraction, then refuses to hear your appeals or even listen
- [The Best Style of Website For Your Business](https://SimpleSmallBiz.com/the-best-style-of-website-for-your-business/) - Choosing style over substance could doom your business website If you're considering building a business website, you might have wondered what style you should use. Should you go with bright colors and animated graphics that give a feeling of fun and freshness? Or abstain from unnecessary distractions, using somber tones of blue and grey to
- [A Free and Easy eCommerce Solution Using Stripe Buttons](https://SimpleSmallBiz.com/a-free-and-easy-ecommerce-solution-using-stripe-buttons/) - If you're looking for a way to easily manage inventory on your WordPress website without making the leap into a full-blown eCommerce solution, Stripe Payments is a wonderfully quick and easy solution for you and your customers. Let's discuss why you'd need it, how it works, and how to implement it on your site. But
- [How To Create A Stripe Account](https://SimpleSmallBiz.com/how-to-create-a-stripe-account/) - At Castlewood Studios (our Website & Internet Marketing business) we get a lot of clients wanting to sell items on their website. If you want to accept credit and debit cards and online payments, a free Stripe account is a great way to go about it. Here we'll show you how to easily create your

## Pages

- [Contact](https://SimpleSmallBiz.com/contact/) - Below you will find a contact form if you need to contact us for any reason. Thank you for visiting our site. We hope we have helped you make your Small Business a greater success.
- [Home](https://SimpleSmallBiz.com/home/)
- [Articles](https://SimpleSmallBiz.com/articles/) - All Previous Articles from Simple Small Biz:
- [When Simple Small Biz Partnered With Castlewood](https://SimpleSmallBiz.com/when-simple-small-biz-partnered-with-castlewood/) - There are plenty of places online where people can search for business-related information. All too often, however, this information is just the same few facts and principles rehashed, reworded, and regurgitated over and over until the information itself begins to lose meaning. Some sites approach their content creation from a stuffy, pseudo-academic position, using big
- [Privacy Policy](https://SimpleSmallBiz.com/privacy/) - Simple Small Biz (https://SimpleSmallBiz.com) takes your privacy seriously. This privacy policy describes what personal information we collect and how we use it. See this privacy policy primer to learn more about privacy policies in general. Routine Information CollectionAll web servers track basic information about their visitors. This information includes, but is not limited to, IP
- [Thanks for subscribing](https://SimpleSmallBiz.com/thanks-for-subscribing/) - You have subscribed to Simple Small Biz Yup, we've added you to our email list. You'll hear from us shortly.
- [About](https://SimpleSmallBiz.com/about/) - About the Staff of Simple Small Biz.com David Tower If you are a start-up company, family owned operation or a simple small business, then you probably have your own tales of small business success and failures. David Tower was and is one such entrepreneur who spent his whole life struggling and eventually succeeding in building

## Categories

- [Uncategorized](https://SimpleSmallBiz.com/category/uncategorized/)
- [Business Strategy](https://SimpleSmallBiz.com/category/business-strategy/)
- [Customer Service](https://SimpleSmallBiz.com/category/customer-service/)
- [Business Management](https://SimpleSmallBiz.com/category/business-management/)
- [Time Managment](https://SimpleSmallBiz.com/category/time-managment/)
- [Product Review](https://SimpleSmallBiz.com/category/product-review/)
- [Sales](https://SimpleSmallBiz.com/category/sales/)

## Tags

- [Internet Marketing](https://SimpleSmallBiz.com/tag/internet-marketing/)
- [Business Structure](https://SimpleSmallBiz.com/tag/business-structure/)
- [Simple Business Facts](https://SimpleSmallBiz.com/tag/simple-business-facts/)
- [Business Philosophy](https://SimpleSmallBiz.com/tag/business-philosophy/)
- [Small Business](https://SimpleSmallBiz.com/tag/small-business/)
- [Customer Relations](https://SimpleSmallBiz.com/tag/customer-relations/)
- [Time Management](https://SimpleSmallBiz.com/tag/time-management/)
- [how to price products](https://SimpleSmallBiz.com/tag/how-to-price-products/)
- [how to mark-up products](https://SimpleSmallBiz.com/tag/how-to-mark-up-products/)
- [pricing products](https://SimpleSmallBiz.com/tag/pricing-products/)
- [marking-up products](https://SimpleSmallBiz.com/tag/marking-up-products/)
- [cost](https://SimpleSmallBiz.com/tag/cost/)
- [markup](https://SimpleSmallBiz.com/tag/markup/)
- [mark-up](https://SimpleSmallBiz.com/tag/mark-up/)
- [product pricing](https://SimpleSmallBiz.com/tag/product-pricing/)
- [product prices](https://SimpleSmallBiz.com/tag/product-prices/)
- [product mark-up](https://SimpleSmallBiz.com/tag/product-mark-up/)
- [business](https://SimpleSmallBiz.com/tag/business/)
- [marketing](https://SimpleSmallBiz.com/tag/marketing/)
- [4 P's](https://SimpleSmallBiz.com/tag/4-ps/)
- [business program](https://SimpleSmallBiz.com/tag/business-program/)
- [business program review](https://SimpleSmallBiz.com/tag/business-program-review/)
- [return on investment](https://SimpleSmallBiz.com/tag/return-on-investment/)
- [strategic investment](https://SimpleSmallBiz.com/tag/strategic-investment/)
- [business basics](https://SimpleSmallBiz.com/tag/business-basics/)
- [customer conversion ratio](https://SimpleSmallBiz.com/tag/customer-conversion-ratio/)
- [forming an llc](https://SimpleSmallBiz.com/tag/forming-an-llc/)
- [How to Get Rich](https://SimpleSmallBiz.com/tag/how-to-get-rich/)
- [Felix Dennis](https://SimpleSmallBiz.com/tag/felix-dennis/)
- [Business Strategy](https://SimpleSmallBiz.com/tag/business-strategy/)
- [Customer Service](https://SimpleSmallBiz.com/tag/customer-service/)
- [Business Management](https://SimpleSmallBiz.com/tag/business-management/)
- [ab testing](https://SimpleSmallBiz.com/tag/ab-testing/)
- [split testing](https://SimpleSmallBiz.com/tag/split-testing/)