*This post was originally published on CastlewoodStudios.com, and is republished here with permission.
From those promoting global corporations down to those crafting ads for the smallest businesses, advertisers of every size know that choosing the wrong words, colors, or images can harm the effectiveness of a particular advertisement, potentially scaring away the very people they’re trying to entice. For this reason, advertisers spend a great deal of time, money, and effort trying to make sure their ads are as effective as possible.
But how can you know beforehand if your ads really will be effective, and not just a waste of time? By testing their ads against one another in a process called multi-variant testing, split… Continue reading
Ever heard of a little something called “Pinterest”? If you haven’t, just know that it has rapidly become a big deal in the business world, with even companies like McDonald’s and Wal-Mart using it to promote their interests. Essentially, it’s a visual search-engine, as well as something of a poster-child for online marketing. But it’s not just another trendy social media company; it’s a giant, and it’s getting bigger and stronger every day.
Created in 2010, by September 2015 Pinterest had already surpassed 100 million active monthly users, and was valued at more than $11 billion dollars! With that kind of growth, it’s no surprise that businesses of all kinds and sizes are rushing to “pin” their products, services, and brands to the hearts and minds of Pinterest users all over the globe. So the only question left is: why aren’t you?
Maybe it’s because you’re not familiar with Pinterest, and creating and using an account seems intimidating. If that’s the case, relax; it’s actually pretty easy. Sit back, crack open a refreshing beverage, and let us show you, step by step, just how easy it is to get your business on Pinterest.
How To Use Facebook To Market Your Business: Part 1- Setting Up Your Business Page
For many individuals, Facebook is the greatest thing ever invented. Others think it’s an utter waste of time. But regardless of how you personally view it, the truth is Facebook has grown into a powerful tool for marketing businesses of all kinds. With over 1.5 billion people actively using Facebook each month, it’s a great platform to reach audiences and customers you’d never encounter otherwise, and learning how to use it to promote your products and services might just give your business the marketing boost you’ve been looking for.
In this article, we’ll show you how to create a Facebook Business page from beginning to end, and when we’re done, you’ll know everything you need to create your own Facebook Business page in just a matter of minutes, no matter how familiar you are with computers or online marketing. Of course, simply setting up your account merely scratches the surface of what Facebook can do for your business, since it also offers one of the best online-marketing systems currently available, but we’ll cover that in a future article.
Blunt, Yet Sharp
Bluntness is the first word that comes to mind as I begin this review, and it’s the best part of this book. I like it, I try to use it, and I appreciate others who don’t waste time getting to the point. Mr. Dennis is very blunt and direct. The founder of Maxim magazine and publisher of about fifty other magazines, he started from nothing. Today, he estimates his net worth is between 400 and 900 million dollars. While that’s a big gap in his estimated figures, one thing is certain; he more than qualifies to be in the “rich” category.
The worst thing about this book is the title. I turned the book face down and hid it in a drawer as I was reading it. I am sure that if any of my friends saw the title, they would laugh at my naivety and gullibility for thinking a book would help me become rich. I would not have even picked this book up off the shelf had it not been for someone’s recommendation, who said it is really about the focus, determination and discipline needed to start and grow a simple small business into a successful one. Continue reading
We recently needed to form an entirely new company from scratch. Being entrepreneurs, and having limited spare time, we needed a way to do it as quickly and efficiently as possible. In the end, we were able to do everything, from verifying our business’ name to obtaining a tax ID to registering with the Secretary of State, all in one afternoon.
Of course, you shouldn’t create your own LLC in one afternoon unless you’ve already put in a great deal of time and thought. That said, we’d like to show you it’s actually much quicker and easier to form an LLC than you might think. We’ve laid out our experiences below in hopes that it helps others interested in forming an LLC understand the process, and to show just how quickly and easily it can be done. Continue reading
On average, how many people visit your store, website or place of business without buying anything? How much time and effort must you spend on each new prospect before they become a client? Once they become a customer, how often will they buy, and how much? How long will they continue to buy from you? How much does it cost you to win a new customer over, or to keep an existing one?
As a small business owner, you must know the answers to these questions in order to make intelligent marketing and advertising decisions. Before you spend valuable time and money trying to attract new clients, you’ll first need to determine how much it will cost to actually acquire them. Not only that, but you’ll also need to calculate the average lifetime value (or income) that new client or customer will ultimately generate. Why? Because understanding how to effectively focus your marketing and advertising dollars could make the difference between cost-effectively attracting new clients or foolishly squandering precious resources.
Although accounting may be your least favorite thing about running a small business, there are a few simple mathematical rules you absolutely must understand to be successful in the business world. These rules are used time and again, and influence decisions that might drastically affect your business.
One of the most important mathematical formulas for businesspeople to understand is how to calculate return on investment, or ROI. Having a firm understanding of how return on investment works could save your project or business untold money and time, and possibly make the difference between success and failure.
We’d like to think that everyone makes sound, well-reasoned choices regarding purchasing products and services. But in reality, people are complicated, and so are the emotions that drive them. Marketers and scientists study how emotion and motivation influence behavior, and in the process uncover ways to influence buyers by appealing to their negative emotions, fears, and insecurities. The results are tools, neutral and harmless until used in the wrong way, and despite the possibility of exploitation, these tools can be used to increase customer satisfaction and repeat business.
Preying on people’s weaknesses and fears to sell your products is unethical. But if you’re solving real problems for them, instead of lying and stealing their money, you can use… Continue reading
One of the most difficult situations many novice marketers and business-people of all kinds are faced with is how to price products and services. Charging too much will hurt your bottom line and reduce your profits, but so will charging too little. Finding the right price to charge can be tricky, but multiple studies have been conducted to help find the best way to price products and services, revealing a number of useful insights about the human mind in the process.
Understanding how customers view the price and value of your products, and using proven pricing strategies, can help take the guesswork out of pricing and selling your products and services.
“Bake A Dog A Bone”- Starting a Pet Treat Business
There are lots of “get rich quick” books and programs available claiming you’ll live on a beach the rest of your life, sipping margaritas and admiring sunsets, if you buy their program or book. Of course, no book will make you instantly wealthy — it takes planning, hard work, and even a little luck to run a successful business, not just aggressive marketing and unproven schemes. Among the many books that promise to show you how to run a successful business, most are garbage; only a few offer anything actually useful. So how can you tell which books are best? Sometimes, you just have to take a chance.… Continue reading